Selling on Amazon & Flipkart India: A Guide to Product Image Requirements.
Selling on Amazon & Flipkart India: A Guide to Product Image Requirements
For Bangalore-based startups and established brands alike, the journey to a "Best Seller" badge begins with a single click. In the world of online shopping, your product image is your product. Amazon and Flipkart have rigid guidelines to ensure a consistent customer experience — if your photos don't meet these standards, your listings may be suppressed or rejected. Here's everything you need to know to get your product photography right the first time.
The Main Image: The "Hero" Shot
Both Amazon and Flipkart require a clean, professional hero image for the search results page.
- Background: Must be pure white (Hex #FFFFFF) — no shadows, reflections, or distracting props.
- Product Coverage: The product must occupy at least 85–90% of the image frame.
- No Text or Logos: "Best Seller," "Free Shipping," or brand logo overlays are not allowed on the main image.
Technical Specifications
To ensure customers can use the Zoom feature effectively, your files must meet these dimensions:
| Resolution | At least 1000px on the longest side (Amazon); 1100 × 1100px (Flipkart) |
| File Format | JPEG (.jpg) preferred for quality and load speed. TIFF and PNG accepted but slower. |
| Color Mode | sRGB — keeps colors consistent across mobile and desktop screens |
The Secondary Images: Building Trust
The first image sells the click — secondary images sell the product. Use these slots for:
- The Lifestyle Shot: Product in use — a model wearing the garment in a Bangalore cafe, or an appliance on a kitchen counter.
- The Infographic: Key features, dimensions, or "What's in the box" with clean text overlays.
- The Close-Up: Macro shots showing fabric texture, stitching, or finish.
Clothing & Fashion Specifics
For Bangalore's massive fashion industry, the rules get more specific:
- Models vs. Mannequins: Ghost-mannequin shots are great for symmetry, but model-led photography significantly increases conversion by helping customers understand fit and drape.
- No Multi-Color Bundles: Unless selling a "Pack of 3," don't show multiple colors in the main image.
Why Professional Photography Matters in Bangalore
With the rise of mobile shopping, low-quality home-made photos are easily spotted. Professional e-commerce photoshoot services ensure:
- Color Accuracy: Reduces "product not as described" returns.
- Sharpness: Every detail visible even on small smartphone screens.
- Consistency: Makes your brand look established and trustworthy.
Boost Your Sales with Marketplace-Ready Images
At Yatish Photography, we don't just take photos — we create assets that sell. We stay updated on the latest Amazon and Flipkart algorithm changes so you don't have to.