Selling on Amazon & Flipkart India: A Guide to Product Image Requirements.
For Bangalore-based startups and established brands alike, the journey to a “Best Seller” badge begins with a single click. In the world of online shopping, your product image is your product. Amazon and Flipkart have rigid guidelines to ensure a consistent customer experience. If your photos don’t meet these standards, your listings may be suppressed or rejected.
Here is everything you need to know to get your product photography right the first time.
1. The Main Image: The “Hero” Shot
Both Amazon and Flipkart require a clean, professional “Hero” image for the search results page.
Background: Must be pure white (Hex code #FFFFFF). No shadows, reflections, or distracting props are allowed.
Product Coverage: The product must occupy at least 85% to 90% of the image frame.
No Text or Logos: You cannot include “Best Seller,” “Free Shipping,” or your brand logo as an overlay on the main image.
2. Technical Specifications
To ensure your customers can use the “Zoom” feature effectively, your files must meet these dimensions:
Resolution: At least 1000 pixels on the longest side (Amazon) and 1100 x 1100 pixels (Flipkart).
File Format: JPEG (.jpg) is the preferred format for its balance of quality and fast loading speeds. TIFF and PNG are also accepted but can slow down page loads.
Color Mode: Use sRGB to ensure colors look consistent across different mobile and desktop screens.
3. The Secondary Images: Building Trust
While the first image sells the click, the secondary images sell the product. Use these slots for:
The Lifestyle Shot: Show the product in use (e.g., a model wearing the garment in a Bangalore cafe or a kitchen appliance on a counter).
The Infographic: Highlight key features, dimensions, or “What’s in the box” using clean text overlays.
The Close-Up: Macro shots showing the texture of the fabric, the stitching, or the premium finish of the material.
4. Clothing & Fashion Specifics
For Bangalore’s massive fashion industry, the rules are even more specific:
Models vs. Mannequins: While “Ghost Mannequin” shots are great for symmetry, Flipkart and Amazon data show that model-led photography significantly increases conversion rates as it helps customers understand fit and drape.
No Multi-Color Bundles: Unless you are selling a “Pack of 3,” do not show multiple colors in the main image.
5. Why Professional Photography Matters in Bangalore
With the rise of mobile shopping, low-quality “home-made” photos are easily spotted. Professional e-commerce photoshoot services in Bangalore use high-end strobe lighting to ensure:
Color Accuracy: Reducing “Product not as described” returns.
Sharpness: Ensuring every detail is visible even on small smartphone screens.
Consistency: Making your brand look established and trustworthy.
Boost Your Sales with Marketplace-Ready Images
At Yatish Photography, we don’t just take photos; we create assets that sell. We stay updated on the latest Amazon and Flipkart algorithm changes so you don’t have to.